Already facing pressure from pests and diseases such as ToBRFV, growers also had to contend with extreme weather events, including the late-February storm that destroyed thousands of hectares of greenhouses in the Souss-Massa region.
According to Zakaria Hanich, President of the Federation of Fruit and Vegetable Producers and Exporters (FIFEL), the sector faced a combination of climate-related damage, phytosanitary issues, logistical disruptions, and temporary export restrictions throughout the campaign.
Greenhouse reconstruction progresses despite rising costs
Following the extensive damage caused by the February storm, greenhouse reconstruction has advanced significantly. However, recovery has come at a high cost, driven by increased prices for greenhouse plastic, construction materials, and labor.
Although plastic prices have eased since the immediate aftermath of the storm, they remain above last year’s levels. Despite these challenges, the industry does not expect any major delay in the start of the next production cycle.
Disease pressure and weather conditions reduce yields
Beyond structural damage, the season was heavily impacted by disease pressure. Downy mildew and Tomato Brown Rugose Fruit Virus (ToBRFV) particularly affected crops during the latter part of the campaign.
While resistant varieties are increasingly available, they often deliver lower yields than conventional varieties, sometimes producing only 100 to 150 tonnes per hectare. As a result, production costs have risen significantly, reaching an estimated 5 to 6 dirhams per kilogram.
Logistics remain a major challenge
Exporters also faced significant logistical difficulties, particularly at the ports of Tangier Med and Algeciras. Shipment delays led to quality issues upon arrival and, in some cases, commercial penalties in destination markets.
Growers increasingly turn to alternative crops
Faced with declining profitability, many growers—particularly smaller operations—are beginning to shift part of their acreage toward alternative crops such as peppers and berries.
This trend could gradually reshape Morocco’s production landscape in the coming years.
Export volumes decline across all markets
According to figures presented by Morocco Foodex during the Morocco Tomato Conference 2026, Moroccan tomato exports reached 549,000 tonnes during the 2025/2026 season, compared with 620,000 tonnes the previous year, representing an 11% decline.
Exports of round tomatoes fell by 15%, while segment tomato exports declined by 8%. The decrease affected all major destinations, including Europe and the United Kingdom, where exports dropped by approximately 12%.
Calls for stronger support measures
In response to mounting pressure on growers, FIFEL is calling for increased support for the sector. Industry representatives argue that the future competitiveness of Moroccan tomatoes will depend on the sector’s ability to cope with rising production costs, climate risks, and growing phytosanitary challenges.