Export restrictions led to market saturation

According to industry analysts, the situation is largely due to partial restrictions on exports, particularly toward African markets. These limitations resulted in an accumulation of volumes on the domestic market.

With reduced access to external outlets, many producers were forced to sell below cost to clear their stocks, further intensifying downward pressure on prices.

Structural weaknesses in the distribution chain

The crisis highlights persistent inefficiencies in the domestic supply chain. Despite abundant supply, a significant gap remains between farmgate and retail prices.

This imbalance points to structural issues in distribution and the role of intermediaries, which continue to affect value distribution across the supply chain.

Strategic reopening of export flows

Following an emergency meeting between operators in the Souss-Massa region and Morocco Foodex, exports officially resumed on April 29, 2026. The objective is to rebalance the market by redirecting part of the production toward international outlets.

The resumption of exports is expected to ease pressure on the domestic market and improve price conditions for producers.

Exports as a key market regulation tool

Industry representatives emphasise that exports are a critical mechanism for market regulation rather than a threat to domestic supply. They allow producers to offset low margins on the local market and secure farm revenues.

Outlook: towards market rebalancing

The reopening of export flows marks a first step toward stabilising the tomato market. In the longer term, improved coordination of supply and more efficient distribution systems will be essential to reduce volatility.

Strengthening both domestic and export channels will remain key to ensuring the resilience of the sector.