According to EastFruit, Moroccan exports have now increased for the fifth consecutive season, setting new records each year.
During the 2024/2025 season (September–August), Morocco exported 112,000 tonnes of avocados to international markets. This volume represents a new all-time record, doubling the previous record achieved in the 2023/2024 season. Export revenues also reached a historic milestone, exceeding USD 300 million for the first time.
Avocados have now become one of Morocco’s leading fruit export categories, accounting for more than 10% of total foreign-currency revenues from fruit and berry exports. In 2024, only mandarins and watermelons recorded higher export volumes than avocados.
The avocado export season begins in September with early varieties and peaks during the winter months, when shipments of the highly sought-after Hass variety dominate. In the 2024/2025 season, the highest monthly export volume was recorded in January, reaching 32,600 tonnes—more than the total volume exported during the entire 2019/2020 season. Shipments then declined gradually from March, reaching their lowest level in August.
Spain remains the leading destination for Moroccan avocados, accounting for more than 35% of total exports, although its share has declined. France and the Netherlands follow with 25% and 22% respectively, both increasing compared to the previous year. The United Kingdom (7%) and Germany (3%) complete the top five importing countries.
Other destinations collectively accounted for 6.7% of exports during the 2024/2025 season, compared with 3.2% in 2023/2024, highlighting the growing diversification of Morocco’s export markets.
The strongest growth was recorded in Canada, which imported more than 1,000 tonnes, compared with less than 70 tonnes in previous years. Exports to Italy and Switzerland increased sevenfold, while imports by Portugal rose fifteenfold and by Belgium twelvefold. Shipments to Mauritania and the United Arab Emirates continued to grow, while Turkey resumed imports.
Overall, exports to secondary markets quadrupled, reaching 7,600 tonnes compared with 1,800 tonnes in the previous season. In total, Moroccan avocados were exported to 27 countries during the 2024/2025 season.
Despite ongoing drought conditions, Morocco’s avocado production continues to expand, supporting the country’s exceptional export momentum.