Program of the Morocco Berry Conference 2025

The Morocco Berry Conference 2025 will bring together experts, growers, researchers, and industry stakeholders for a rich program divided into four thematic sessions. Each session will highlight strategic topics and innovations that are shaping the future of the berry sector.

07:30 - 08:30｜Registration & welcoming delegates

08:30｜Opening speech

09:15 -12:40｜Session 1 : Production markets and Marketing updates

• Morocco's export positioning and forecasts
• State of the soft fruit production in Morocco
• Global Blueberry Report 2025: Key Growth Trends, Market Insights, prices and Africa in focus
• African Berries, what lies ahead?

10:45 - COFFEE BREAK (20 MIN)

• Blueberry production potential in Egypt
• International Berry Market Trends
• Packaging that sells: Turning a cost Into your competitive advantage

 

12:40 -14:10｜Session 2 : Nutrition & Genetics

• Innovations in berries fertigation in Mexico and Peru
• Every drop counts: optimizing irrigation and drainage with data and AI
• Pairwise first seedless blackberry 

14:10 - LUNCH BREAK

 

15:30 -17:00｜Session 3 : Production Technology

• Pollination Insights - Improving Pollination in Blueberry
• New Development of Micropropagation on Raspberry
• Climate control for successful berry production in protected systems

17:00 - COFFEE BREAK (20 MIN)

 

17:20 -18:15｜Session 4 : African development

• Round Table : African berries, what's the future? Development of new genetics
• Round Table : Challenges in opening new markets for African countries