The APEFEL (Moroccan Association of Fruit and Vegetable Producers and Exporters) states that no official export ban has been issued.
Temporary adjustments in specific segments
According to sector representatives, the situation reflects targeted and temporary adjustments, particularly affecting exports to African markets and certain processed tomato products. Authorities have also reportedly asked some cherry tomato producers to help reinforce supply on the domestic market.
Ongoing dialogue between authorities and the sector
The FIFEL (Interprofessional Federation for Fruit and Vegetable Production and Export) confirms that the situation results from consultation between authorities and growers, rather than a formal restriction. This has led to a temporary freeze on certain export segments to stabilize local supply, a measure described as short-term.
Price surge driven by multiple factors
The increase in domestic tomato prices is linked to a combination of factors. In addition to production challenges, industry players point to inefficiencies in the distribution chain, including a high number of intermediaries and limited market regulation.
In some cases, prices observed in national markets significantly exceed those at wholesale markets such as Inezgane.
A delicate balance between domestic and export markets
Exporters emphasize that international markets are essential to the sector’s economic sustainability. The average annual price at the Inezgane wholesale market remains below production costs, estimated at over 5.5 dirhams per kilogram, highlighting the sector’s reliance on export revenues.
Production under pressure
The situation is further compounded by phytosanitary pressures, including Tuta absoluta, mildew, and gray mold, as well as damage to greenhouses following the late-February storm. These factors have contributed to reduced supply and rising prices on the domestic market.
Signs of short-term stabilization
According to industry sources, prices have already begun to stabilize in recent days. The sector expects a gradual return to normal, with export flows resuming as the balance between domestic supply and international demand improves.