Between the 2015/2016 and 2024/2025 seasons, Morocco moved from shipping less than Almería and Spain to exporting volumes that now exceed Almería—and ultimately Spain’s total exports—according to a Hortoinfo analysis based on Estacom and Euroestacom data.
Lower Spanish volumes, higher prices
Spain’s leading tomato-exporting province, Almería, recorded a 28.16% decline in sales to the EU, falling from 497.61 million kg in 2015/2016 to 357.49 million kg in 2024/2025. Despite the drop, export value increased from €451.44m to €566.81m, driven by a higher average price rising from €0.91/kg to €1.59/kg.
Murcia posted a 29.5% decrease in volume (from 65.99 to 46.52 million kg), but an increase in export value from €58.97m to €73.63m, with an average price of €1.58/kg.
Granada saw the steepest volume decline (-48.52%), from 76.8 to 39.54 million kg. However, value fell more moderately (-28.9%) thanks to an increase in average price from €1.95/kg to €2.70/kg.
Together, these three provinces account for most Spanish exports: Almería (68.77%), Murcia (8.95%), and Granada (7.61%).
Overall, Spain reduced tomato exports to the EU by 33.42%, from 780.8 million kg in 2015/2016 to 519.83 million kg in 2024/2025. Over the same period, total export value rose from €800m to €888.43m, with an average price of €1.71/kg.
Morocco’s rise
By contrast, Morocco’s exports increased by 41.39%, from 406.36 million kg in 2015/2016 to 574.54 million kg in 2024/2025.
Almería remained the top exporter until 2018/2019, when Morocco reached 469.63 million kg, overtaking Almería (428.21 million kg) that season.
The national turning point came in 2022/2023: Morocco surpassed Spain’s total exports to the EU for the first time, with 544.08 million kg versus 525.62 million kg for Spain. Spain briefly regained the lead in 2023/2024, before losing it again in 2024/2025: 574.54 million kg for Morocco, compared with 519.83 million kg for Spain.