Thematic Program:

Session 1: Market Update

• Global berry trends: a promising future – Thomas Drahorad
• Opportunities in the Chinese market – Huan Zhang
• Mastering the market approach for excellence in berry branding – Lacey Bradshaw
• Update on Moroccan production 2023/2024 – Amine Bennani

Session 2: Technical Session

• How to overcome abiotic stress during the generative phases of berry crops – Jorge Duarte
• How to reduce water use without affecting berry crop yields – Camilo Ignacio Souto Escalona
• The effect of light diffusion on plant and fruit performance – Pieter Mol

Session 3: Varietal Selection and Sustainability

• Registration, protection, and marketing of varieties – Ines Buiza
• Blueberries: the future will require mechanical harvesting – Roger Horak
• Boosting innovation and sustainability in strawberry and raspberry production in Morocco – Alfonso Lopez

Session 4: Technology and Operations Management

• Decision-making in the berry sector: tools and techniques to improve the quality of your decisions – Fernando Martino
• Why data matters in agriculture – Anas Bennis
• Ensuring food safety and hygiene standards in the blueberry industry – Mourade El Hassouni